"hercules®" trademark granted entry into the list of the third batch of major protected trademarks of shanghai municipality2019-云顶国际

shanghai, china - the shanghai municipal administration of market regulation recently published the list of the third batch of major protected trademarks of shanghai municipality (“the list”). the “hercules®” trademark of shanghai microport endovascular medtech co., ltd. (“endovastec™”) was granted the entry into the list and rated as one of the third batch of major protected trademarks of shanghai municipality.

the major protected trademarks of shanghai refers to the registered trademarks which enjoy high visibility and strong market influence, are prone to be the objects of infringement and counterfeiting, and hence need stronger protection. the shanghai municipality compiled the list of the major protected trademarks in a bid to enhance the crackdown on the infringement of the exclusive right to use the major protected trademarks, to establish and continuously improve the long-term oversight mechanism for the protection of the major protected trademarks, and to create favorable environment for the protection of intellectual property. in 2018, the trademarks of “微创®” and “microport®” were already granted the entry into the list of the first batch of major protected trademarks of shanghai municipality and rated as two of the first batch of major protected trademarks of shanghai municipality.

the “hercules®” trademark stems from the name of a hero and god in classical mythology, who is embodies strength. the stent graft and delivery system products named after hercules® are the core products independently developed by endovastectm, and have also been rated as one of the first batch of independently innovated products of shanghai municipality. the products include hercules® thoracic stent graft system and hercules® abdominal stent graft system, which are the first of their likes in china and used in the treatment of thoracic and abdominal aortic aneurysmal diseases. they have demonstrated outstanding clinical performance and saved the lives of nearly 100,000 patients suffering from artic diseases since their launches.

endovastec™ always thinks highly of trademark protection and branding. after years of continuous publicity and maintenance, the “hercules®” trademark is enjoying extremely high visibility and reputation both domestically and abroad. in 2016, hercules® stent graft and delivery system was awarded the title of famous shanghai product. the entry into the list will give endovastectm access to the collaborative protection mechanism built by the government, which will play a positive role in the ensuing protection and rights issues, especially those happening outside of shanghai, that involve the “hercules®” trademark.

according to the administrative measures for the list of major protected trademarks of shanghai municipality (trial), shanghai municipal administration of industry and commerce and the district-level market regulatory authorities will reinforce the cooperation with the judicial departments, the provincial industry and commerce (market regulatory) authorities outside of shanghai, shanghai municipal commission of economy and informization, shanghai municipal commission of commerce, and the shanghai-based central government authorities such as the customs, and build a cross-function, cross-region coordinative protection mechanism. by means of such mechanism, the clues of infringement of the rights of the major protected trademarks in the list will be timely gathered in the areas outside of shanghai, and proactive cross-region coordinative protection of the rights of the major protected trademarks will be carried out. in addition, full use of the coordinative network will be made for the protection of the trademark rights in the yangtze river delta region to enhance the protection of the rights of the major protected trademarks included in the list.